Los Angeles
CRTE runs customer survey campaigns in Los Angeles that turn feedback into insight and action. We design, deploy, and analyze surveys that reveal what your customers actually want — so your marketing and product decisions stop being guesswork.
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The decision the research is meant to inform, written down before the questionnaire exists.
Question design and sampling built to avoid the leading phrasing that ruins most surveys.
Distribution through the channels your customers already answer, with incentives where needed.
Findings written as decisions and open verbatims, not a deck of stacked bar charts.
Most surveys fail before fielding, because they were written to confirm something rather than to decide something. We start from the decision on the table, work backwards to the smallest instrument that can inform it, and report in language a leadership team can act on the same week.
A ninety-minute working session to write the decision brief. If the room cannot name what would change based on the results, we stop and fix that before writing a question.
Questionnaire drafted, scales chosen, and leading phrasing stripped out. Pretest interviews usually surface two questions that meant something different to respondents than to us.
Live collection with daily completion monitoring and quota balancing, so the last hundred responses are not all from one segment that happened to be fast.
Quality flags applied, open ends coded into a themed frame, and crosstabs built against the cuts named in week one rather than whatever looks interesting.
A live session with the decision-makers, then a written document with the recommendation up front and the methodology appendix where it belongs.
We will push back on questions that cannot change an action, and on sample sizes too small to support the claim you want to make from them. That pushback is the deliverable working early.
Four hundred and twelve responses on a Van Westendorp price series gave an acceptable range narrower than the internal debate had assumed, and the launch price landed inside it.
A hundred and eighty exit surveys with one open-ended question showed that cancellations clustered around an onboarding step, not price, which redirected a quarter of roadmap effort.
Six positioning statements tested monadically across nine hundred respondents; the winner beat the partners' favourite by a margin that held up under significance testing.
Six weeks from decision brief to readout is the honest planning number when the sample is a purchased panel. Fielding to your own list can compress that to four; a low-incidence B2B population can stretch it to nine, and we say which one you are in before you commit budget.
You own the dataset, the questionnaire and the coded verbatims. Respondent identities are handled under the disclosure they were shown, are never sold onward, and are separated from response data in everything we deliver.
Most engagements kick off within 10 business days of signature. Rush starts are possible for existing accounts and referrals.
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