PPC & Paid Media Management in Los Angeles.

Paid works when a real person is actively looking for what you sell and you can afford to reach them. That makes it a good fit for service businesses with high customer value, for local operators competing over a defined geography, and for stores where the maths of a purchase is knowable. It is a poor fit if your conversion tracking has never been verified, because paid decisions made against broken measurement compound quickly and expensively. It is also a poor fit if the landing experience is fundamentally unconvincing; buying more traffic to an unpersuasive page raises cost without raising revenue, and we will say so before taking the account. Companies arriving from a percentage-of-spend agency often ask whether they should reduce budget. Usually the first question is not budget size but account structure, tracking accuracy and which searches you are paying for that were never going to buy. That last point is where most recovered money comes from. Broad match and automated campaign types will happily spend a Los Angeles budget on informational searches, job seekers, competitor research and neighbouring cities you do not serve, and none of it looks obviously wrong in a summary report. Reading search terms weekly and excluding what has no purchase intent is tedious, unimpressive work that reliably lowers cost per acquisition before any bidding change is considered. We also want the account in your name from the outset. If the relationship ends, the campaign history, conversion data and learning stay with you rather than leaving with us, which is the single most common thing companies lose when they change paid agencies.

The disciplines below constitute paid management as we run it. Note the emphasis on subtraction: a large share of early progress on inherited accounts comes from stopping spend on searches that were never going to convert, rather than from adding campaigns.

The billing model changes the advice you receive, which is why we describe ours plainly. Under a percentage model, the agency earns more when you spend more, whether or not spending more is the correct recommendation. Under a flat scope-based fee, increasing budget does not increase our revenue.

Existing accounts are not paused and rebuilt from scratch on day one; that discards learning you have already paid for. The takeover sequence establishes what is working, protects it, then removes waste before adding anything new.

Three packages, each a flat monthly fee plus your media budget paid to the platform. Campaign Launch suits a single channel getting started or recovering from neglect. Active Optimization is the working retainer for accounts that need continuous management and creative testing. Multi-Channel Scale is quoted on scope for larger programmes across several platforms. What moves the number is how many advertising channels are managed, campaign count and account structure complexity, how much conversion tracking and measurement setup is required, the number of landing pages supported, and creative testing volume alongside media budget size. Media spend, call tracking and attribution tools are billed to you directly. Two things worth knowing before comparing this with a percentage-of-spend quote. First, the fee does not change when your budget does, so scaling media up or cutting it back is a commercial decision rather than a negotiation with us. Second, the first month usually carries more work than later months because tracking verification and account restructuring happen once, and we would rather do that properly than start bidding on numbers we cannot trust. If your budget is small enough that a flat fee would consume most of it, we will tell you plainly that paid is not yet the right channel and suggest where the same money would do more.

Most of these come from companies leaving a percentage-of-spend arrangement. Ask about account ownership and tracking before you sign anywhere, including here.