Industries / Law Firms
Industry — Los Angeles

Law Firm Marketing in Los Angeles.

CRTE brings Los Angeles law firms qualified cases with marketing that builds authority and pipeline — SEO, PPC, and reputation management tuned for legal intent. We help LA attorneys stand out and stay booked. Grow your practice with CRTE.

Overview

How we run law firms.

Legal marketing in Los Angeles is one of the most expensive auction markets in the US — personal injury CPCs cross triple digits, and the map pack is a knife fight between firms with in-house PPC teams and national aggregators. Winning here is about signed-case economics, not lead volume.

Our legal program runs Google Local Service Ads (with the LSA verification playbook that most firms botch), high-intent Google Ads, and defensible local + practice-area SEO. Every lead is call-tracked and CRM-synced with source attribution so intake teams see exactly which channel delivered the signed case.

For solo, boutique, and mid-sized LA firms, we combine paid, organic, and reputation into one senior-run program — no rotating account manager, no 'we'll circle back on that' from a junior three time zones away.

Category challenges
  • LSA verification
  • CPC inflation
  • Intake conversion
How CRTE fixes it
  • +Google LSA
  • +Local SEO
  • +Landing page CRO
  • +Call tracking + intake
The playbook

What we ship for law firms.

Google LSA + verification

Full LSA setup, verification cleanup, and profile optimization for the practice areas that actually convert.

High-intent Google Ads

Practice-area campaign architecture with LA-metro geo-modifiers, negative keyword rigor, and landing page CRO.

Local + practice-area SEO

GBP, citations, and topical authority on each practice area — from PI to family to business.

Intake + CRM integration

Call tracking + form-source attribution feeding your CRM (Clio Grow, Lawmatics, HubSpot).

Local

For brands across Greater LA.

We work with law firms clients across Los Angeles County, Ventura County, and the greater LA metro — plus remote-first engagements across the US.

  • +LSA verification navigated for LA and Ventura County firms
  • +Practice-area SEO built defensibly, no thin-content shortcuts
  • +Signed-case reporting, not just cost-per-lead vanity
How we work

A four-phase cadence, every engagement.

01
Discover

Kickoff, audit, and diagnostics. We map the account, the market, and the goal before we touch anything.

02
Plan

A 90-day roadmap with the channels, creative, budget, and KPIs the team will actually be measured against.

03
Build

Senior operators do the work — no juniors on your account. Weekly cadence, transparent Slack, real deliverables.

04
Optimize

Monthly review + quarterly recalibration. We double down on what works and cut what doesn't, on purpose.

Law Firms FAQ.

Yes. All ad copy, landing page claims, and testimonials are reviewed against California State Bar Rule 7.1–7.5 guidelines before publish.

Ready when you are

Bring us your law firms program. We'll scope it in a week.